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Gen Z & Loyalty

We hear it over and over again! Gen Z is not loyal. No, you have the wrong understanding of loyalty.


Loyalty has never meant that people dedicate and sacrifice their life, time, family etc. for their job.


It never meant a certain time period employees have to spend at the same employer to be considered loyal.


Loyalty means "Strong support", so let's ask ourselves, "What do we want Gen Z to support us with?"


Once we understand this, we will understand that the statement "Gen Z is not loyal" is just not true.


Make sure they know how they can support you while with you, and you will see how loyal they are.




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